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SQL Value Calculator

Know the value of your lead based on your company inputs.
Why is this important? This is beneficial for planning, forecasting performance and setting Cost Per Lead targets.
Follow the questions below.

How many deals do you want to close over the next 6 months?

11-20

21-30

31+

Sounds great, what’s your Opportunity to Closed Deal conversion rate? Choose the closest number.

In other words, if your sales team had 100 opportunities in their pipeline, how much % of those do you expect them to win? If you’re not sure, select “Don’t know” and we’ll use an industry average.

30%

40%

50%

60%

Don’t know

Alright, now what’s your SQL to Opportunity conversion rate? Choose the closest number.

In other words, if your sales team received 100 Sales Qualified Leads, how much % of those do you expect them to convert into active Opportunities? If you’re not sure, select “Don’t know” and we’ll use an industry average.

30%

40%

50%

60%

Don’t know

Almost there, what’s your average deal size? Choose the closest number.

If you have multiple products with different deal sizes, select an overall average or choose the average deal size for one of your product categories.

$5,000

$10,000

$30,000

$50,000

$100,000+

Based on your inputs, the value of your Sales Qualified Lead is [*input value].

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