Test your B2B marketing skills

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Marketing automation in B2B is used for:

Replacing the sales team with AI

Sending emails to potential clients

Personalizing the buyer's journey and scaling marketing efforts

Automatically updating the company's social media pages

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In B2B sales, the term 'Sales Funnel' refers to:

A methodology to identify and quantify the potential value of each sales opportunity

A conceptual framework illustrating the customer journey from awareness to purchase decision

A predictive analysis tool for forecasting sales revenue and identifying market trends

An operational strategy to optimize sales team efficiency and resource allocation

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Which platform is considered most effective for B2B social media marketing?

Facebook

LinkedIn

Instagram

TikTok

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How does customer segmentation benefit B2B marketing campaigns?

By allowing mass marketing tactics to be more effective

By enabling more personalised and targeted marketing strategies

By making it unnecessary to customise marketing messages

By reducing the overall marketing budget without impacting reach

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In B2B marketing, what is the purpose of lead scoring?

To determine the budget allocated for each lead

To rank leads based on their social media activity

To prioritise leads based on their likelihood to convert into customers

To score leads on their ability to navigate the company website

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What is the primary goal of B2B email marketing campaigns?

To share news updates

To drive immediate sales

To nurture leads and build relationships

To increase website traffic

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In B2B marketing, what is the significance of a ‘Sales Qualified Lead' (SQL)?

A lead that has been disqualified by sales

A lead that is ready to be closed by sales

A lead that has shown interest and fits the ICP

A lead generated through marketing efforts only

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What role does content marketing play in B2B marketing?

Only for brand awareness

Primarily for entertainment

Mainly for educating and nurturing potential clients

Solely for SEO purposes

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Which of the following is considered a key performance indicator (KPI) for lead generation?

Cost Per Click

Social Media Engagement

Cost Per SQL

Email Open Rate

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What does ABM stand for in B2B marketing?

Account-Based Messaging

Account-Based Marketing

Automated Business Messaging

Analysis-Based Management

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