Marketing Results That Matter

Business Services Case Study
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Objectives

Operating in the business setup sector, our client aimed to increase their Sales Qualified Leads by 50% within six months. It was a competitive market and their sales team had an issue with the quality of leads that other agencies have been generating for them, leading to lower sales conversions and not hitting their revenue targets.

Implementation

First, we sat down with the sales team to align on their goals and KPIs. They had faced setbacks with previous marketing agencies, but we successfully aligned our Ideal Customer Profiles (ICPs) and KPIs. Google Ads was identified as a key acquisition channel, prompting us to overhaul their account for more precise targeting, create dedicated landing pages for improved conversion tracking, and utilize a CRO tool to enhance the user experience, significantly reducing their cost per lead.
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As these leads were still relatively cold—being top of the funnel—we supplemented our efforts with marketing automation sequences for lead nurturing. Additionally, we integrated cold outbound as a secondary acquisition channel, focusing on list building and data enrichment to better understand potential leads. We engaged these prospects through personalized, multichannel outreach, including emails and LinkedIn, tailored to their preferences. A lead qualification system was also established to prioritize high-potential leads, streamlining the sales process.
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This comprehensive approach not only met but exceeded their objectives, resulting in a 156% increase in Sales Qualified Leads (SQLs), a 38% reduction in the cost of acquiring these SQLs, and an 85% improvement in lead quality.